Stewart Schaffer is BayCare’s VP for marketing, public relations, communications and development activities for the largest community-based health system in the Tampa Bay area. BayCare is one of region’s largest employers with 10 hospitals, 200 access points and more than 20,000 employees.
Since arriving at BayCare in 2009, Schaffer implemented the health system’s first organization-wide, integrated marketing strategy and successfully re-launched BayCare’s brand with a targeted, multi-media campaign creating increased awareness for the health system’s leading market position. He also developed BayCare’s industry-leading market data warehouse and ROI dashboard, and launched an award-winning, in-house creative agency. He currently plays a key senior leadership role guiding strategic marketing initiatives and supporting new business development as BayCare prepares for the future of health care under government reform.
Schaffer has a 30-year track record for creating shareholder value, developing membership and customer loyalty programs and implementing innovative, results-driven marketing and sales strategies for nationally-recognized companies, such as American Express, International Paper Company, ClubCorp International and Lazydays RV Supercenter. He has a Bachelor of Science in Economics and a Master of Business Administration from the Wharton School at the University of Pennsylvania.